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AmatoCon
| AmatoCon | |
 |
|
| Location | Rialto, California |
|---|---|
| Country | United States |
| Inaugurated | 2024 |
| Most recent | March 8–10, 2024 (both online and in-person) |
| Next event | TBD |
| Organized by | The Amato Group |
| Website | amatocom.com |
Not to be confused with amatocon.com, which is a website not related to AmatoCon.
AmatoCon was a convention and executive development program hosted by The Amato Group that took place in Rialto, California, from March 8–10, 2024. It was announced January 23, 2024.[1] It intended to cover topics such as business, entertainment, and education. A global live stream occurred on the final day, March 10. Due to the coincidence in timing, it was also an Oscar Special, with limited coverage from Gregg Turkington.
Executive packages were available on amatocom.com. The site was supposedly down due to alleged hacking attacks,[2] though it was ultimately revealed to be an error regarding the site URL, having been initially reported as amatocon.com.
Event organizer T. Amato had high hopes for the event, with The Amato Group leader G. Amato promising T. a 2018 Dodge Charger if the convention was a success. However, following various issues, celebrity cancellations, and the inclusion of Toni Newman, G. Amato referred to the event, and T.'s effort, as a failure. With T. swiftly cutting ties with The Amato Group (following a violent altercation with Joey P. and accusations of murder), it is unlikely that another AmatoCon will occur in 2025.
Tiers
AmatoCon tickets were sold in 4 separate tiers, each offering different levels of access. Most of the tiers sold out quickly, save for the Live Stream Access tier.
Live Stream Access
See also: 11th Annual On Cinema Oscar Special
This tier provided at home access to AmatoCon's closing night ceremonies, including the keynote address for T. Amato's new book The HEI Way, AmatoCon Idol, and limited Oscar coverage from Gregg Turkington. The access is free for HEI Network annual subscribers, $8 for HEI Network monthly subscribers, $12 for early buyers, and $15 for anyone else.
Power Player Entrepenour Level
This tier offered 3 day limited access to just the main events, access to upgrade opportunities, and preferred parking. It cost $750.
VIP Platinum Access
This tier provided 3 day limited access to all events, a VIP meet and greet with some of the speakers, access to the Costume Ball on March 9, and valet parking. It cost $6,000.
Executive Tier
This tier provided an all access VIP pass to the convention and exclusive access to seminars, workgroups, and mentorships. In addition, the tier granted access to a Cocktail Hour with T. Amato, G. Amato, Joey P., and other celebrities, along with a one-on-one whisky tasting with Joe Estevez. It cost $35,000.
Events
Business figures
- Keynote address from T. Amato for his new book, The HEI Way
- This address occurred on the final night, but was aborted mid-address due to technical errors with the slideshow.
- Lecture from G. Amato on “The Power of Mercy”
- Initially scheduled for Saturday, technical issues delayed it to Sunday, making it the final event of the convention.
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- This was a competition between Dekkar, T.'s former band, and T. Amato and the Empty Bottle Players over who could perform the best version of “Empty Bottle”. The judges were richie, stevie, and Joe Estevez. The winner of the competition would have ownership rights to Dekkar.
- Costume Ball
- Cocktail Hour
- Whisky tasting with Joe Estevez
Listed attendees on site
- Current members of The Sweet
- A former baseball player1)
- Many others
Initial list of guest attendees
When the AmatoCon website first launched, the following list of stars and notable figures were listed on the website as guests, albeit every single person listed was pending. Following the airing of S14E10, the list was overhauled to what was listed above.
Trivia
- 5 star dining is included.
- The image promoting The HEI Way on the site incorrectly attributes the quote “A remarkable achievement” to G. Aamto
- Joe Estevez's listing on the site was initially misspelled as Joe Esteves. This was later fixed.
- The site has redirected to the HEI Network homepage since the day of the global live stream.
[META]
- According to Katie Dolan on the season 14 wrap party, the “former baseball player” listed on the second revision of the attendee list was Brandon McCarthy, but he had to cancel last minute.[3]